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  • Arjun

The Long-Term Benefits of Selling on Your Own Website vs. a Marketplace Like Amazon!!!



As a small business owner, one of the biggest decisions you will face is how to sell your products. One option is to sell your products on a large marketplace like Amazon.com. The benefits of selling on a marketplace like Amazon include access to a large customer base and the convenience of letting Amazon handle the storage and shipping of your products.



However, there are also long term benefits to selling your products on your own website. By selling on your own website, you have complete control over the customer experience and can build a direct relationship with your customers. This can lead to increased customer loyalty and repeat business. In fact, a study by Epsilon found that customers who purchase directly from a brand are three times more likely to recommend the brand to others and are more likely to make future purchases.


Another advantage of selling on your own website is the ability to capture customer data and use it to improve your marketing and sales efforts. This can be especially valuable for small businesses, as it allows you to target your marketing efforts and tailor your products to your customers' needs. In addition, a study by Invesp found that businesses that use customer data to personalise their marketing efforts see an average increase in sales of 19%.



Finally, selling on your own website allows you to retain a greater share of the profits from your sales. While selling on a marketplace like Amazon can be a good short-term solution, the fees and commissions associated with these marketplaces can eat into your profits in the long run. For example, Amazon charges a referral fee of 15% for most product categories, which can significantly impact your bottom line.


In summary, while selling on a marketplace like Amazon can be a convenient and low-risk option, there are long term benefits to selling on your own website. Building a direct relationship with your customers, capturing customer data, and retaining a greater share of the profits can be valuable assets for a small business.


Get in touch today to get your business a website.


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